Consumers

At AFSA, we are deeply committed to helping investors safeguard their interests while promoting financial markets that are fair, transparent, and trustworthy. This section provides practical guidance designed for both retail and professional investors, while also offering a clear view of the role we play as a regulator. Here, you will learn how to verify whether a firm is properly authorised, understand the standards we require of authorised firms, recognise the warning signs of scams, and access other essential insights to help protect your investments.

Having said this, financial literacy is at the heart of investor protection, serving as the very first line of defense against fraud. When financial knowledge is low, investors are far more vulnerable to misleading promises and deceptive schemes. The rapid growth of online platforms and mobile applications has undeniably made it easier to access financial markets, but it has also created fertile ground for fraudsters to present illegal activities under the guise of legitimate opportunities.

That is why we place such a strong emphasis on education and awareness. Through our initiatives, we aim to equip investors with the skills and confidence to navigate the financial landscape responsibly. From understanding the nuances of online investing and the influence of financial influencers (finfluencers) to evaluating digital assets and critically assessing financial products and services, our goal is clear: to empower every investor to make informed, confident, and safe financial decisions.